BRAUN Hamburg starts the fall/winter season with wider silhouettes, earthy tones and combined patterns. Sartorial elegance is still a big topic for the new season. Casualwear and sportswear also remain very important.


Hamburg, 27 September 2016. After the last RTW collections, many designers show wider silhouettes, more relaxed cuts and earthy tones again. Classic patterns like check and wide stripes are complemented with new patterns that can be beautifully combined.

Velvet and suede are the fabrics for the evening but they can definitely be considered for the day. Colours like black, grey, navy, brown, red and burgundy as well as shades of purple supplement the natural palette of the collections – sunny yellow and orange are small highlights.

At Pitti Uomo in Florence, Lars Braun talks to Monocle Magazine: “Our customers become more and more flexible every day. One day, they ask for a cashmere jumper at an entry-level price, and then they will buy a cashmere coat for EUR5,000 to go with it. Apart from that, we still notice the biggest growth with casual wear.”

Sartorial elegance is however still a big topic for the new season. Slim-fit suits are matched with oversized coats – material blends and patterns are ubiquitous. A 70’s influence becomes apparent through double-breasted and jersey jackets in earthy colours.

Casualwear and sportswear remain an important topic. Clean sneakers are a key element for all the looks. Pleated chinos and jersey fabrics become more and more relevant – silhouettes become wider here as well, leg openings remain narrow however. Camouflage plays a major role and is to be found in numerous collections.

About BRAUN Hamburg

BRAUN Hamburg offers a highly exclusive selection of international luxury brands, such as Bottega Veneta, Brioni, Brunello Cucinelli, Caruso and Dries van Noten as well as Ermenegildo Zegna, Etro, Maison Martin Margiela, Moncler, Santoni, Tom Ford and many more.

Our heritage fashion house with two shops in Hamburg has always stayed true to our belief that comprehensive service lies at the core of our business. To achieve this, our trained staff”s professional and people skills are crucial.

Not only do we offer individual and personal advice, we also provide our own alterations studio as well as laundry and shoe repair services, all of which provide an associated delivery service, and thus take great care of our discerning customers.

BRAUN Hamburg stands for a very diverse range of offerings that is almost unrivalled in Germany. The store at provides customers with an individual and exceptional online shopping experience. With a size of more than 1,100 sq.m. on two floors, the upmarket Kaisergalerie in Hamburg is now the home of the New BRAUN shop, where open-plan spaces, a very contemporary interior design and more than 100 international designer brands excite customers.

BRAUN Hamburg
Jamina Behrens
Mönckebergstr. 17
20095 Hamburg